Flylinktech Action Cameras
Most people probably don't know who these guys are but Flylinktech make an action camera that is very similar in appearance to the GoPro. Its small, oblong and stylish.
Its called the Wimius and it is making waves wherever it goes. The Wimius is an action camera that comes in all sorts of colors and has a full range of accessories available.
At $50 its difficult to see why you wouldn't at least give it a go.